Fred & Flo soft and gentle shampoo gently cleanses your baby’s hair and scalp and helps leave hair smelling fresh and feeling soft and conditioned. A soap free and no tears formula makes it gentle enough for newborns and has been paediatrician approved and dermatologically tested.• no tears • hypoallergenicOur soft and gentle shampoo gently cleanses your baby’s hair and scalp and helps leave hair smelling fresh and feeling soft and conditioned. A soap free and no tears formula makes it gentle enough for newborns and has been paediatrician approved and dermatologically tested.