Dove daily moisture shampoo progressively nourishes hair, leaving it feeling healthier in the long run.This Dove shampoo contains a formulation with a pro-moisture complex that smoothens and progressively nourishes hair deep inside.Even though you'll notice you're looking smooth after the first wash, Dove daily moisture shampoo continues to nourish the hair after each application, helping to make your hair feel healthier wash after wash. Its nourishing formula helps to form a shield around the hair fiber to protect it from daily damage, maintaining your hair's natural balance without weighing it down.After one shower, you'll feel that your hair is silkier to the touch and easy to manage.